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Whether you prefer a bold, colorful style or the twinkle and texture of rhinestones, we have the perfect pair. This short guide will show you how LinkedIn can help you with your professional future. Connect with university colleagues and other professionals. Grow your network for the future Clicking here will expand the ‘grow your network for the future’ section.

Upload a profile photo and create a profile slogan. Add your location, contact details and qualifications.

From 2015, most of the company’s revenue came from selling access to information about its members to recruiters and sales professionals; LinkedIn also introduced their own ad portal named LinkedIn Ads to let companies advertise in their platform. • Follow interesting people, companies and hashtags • Sign up for exciting events • Join groups to network with professional communities • Browse your university’s alumni section for inspiration • Share and comment on things that interest you LinkedIn CEO Jeff Weiner acknowledged in a blog post that they would have to censor some of the content that users post on its website in order to comply with Chinese rules, but he also said the benefits of providing its online service to people in China outweighed those concerns. LinkedIn asserted that the data was aggregated via web scraping from LinkedIn as well as several other sites, and noted that “only information that people listed publicly in their profiles” was included.

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  • On July 23, 2013, LinkedIn announced its Sponsored Updates ad service.
  • In the site’s parlance, two users have a “first-degree connection” when one accepts an invitation from another.
  • In 2016, access to LinkedIn was blocked by Russian authorities for non-compliance with the 2015 national legislation that requires social media networks to store citizens’ personal data on servers located in Russia.
  • A particular emphasis is helping users with their LinkedIn profiles.
  • When we lead with belonging for employees, members, and customers we move closer to achieving that vision.

The platform had quietly opted in users globally for data use in AI training. The platform is primarily used for professional networking and career development, as it allows jobseekers to post their CVs and employers to post their job listings. We care about the people behind the profiles. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world’s largest professional network. Later in July of that year, the company removed its protections against the misgendering and/or deadnaming of transgender users.

It is testing a potential social network revenue model – research that, to some, appears more promising than advertising. LinkedIn also publishes data-driven annual rankings of the Top Startups in more than a dozen countries, based on “employment growth, job interest from potential candidates, engagement, and attraction of top talent.” In the site’s parlance, two users have a “first-degree connection” when one accepts an invitation from another. Typing the name of a company or organization in the search box causes pop-up data about the company or organization to appear. The number one mistake people make on the profile is to not have a photo.

  • It is testing a potential social network revenue model – research that, to some, appears more promising than advertising.
  • The number one mistake people make on the profile is to not have a photo.
  • In October of that year, Silicon Valley Insider ranked the company No. 10 on its Top 100 List of most valuable startups.
  • For example, the contact tagging and filtering features are not supported anymore.
  • The basic functionality of LinkedIn allows users to create profiles, which for employees typically consist of a curriculum vitae describing their work experience, education and training, skills, and a personal photo.

At LinkedIn, your growth is built into the job. Join the team that’s redefining possibility, using responsible AI and the world’s most dynamic talent network to connect our members to opportunity. Founded in 2003, LinkedIn connects the world’s professionals to make them more productive and successful. In May 2023, LinkedIn announced that it would be phasing out the app by 9 August 2023. Since Autumn 2017 job postings from western countries for China aren’t possible anymore.

With carousel ads, businesses can showcase their products or services through a series of swipeable cards, each with its unique image, headline, and description. This is a common way for social media sites such as LinkedIn to generate revenue. On July 23, 2013, LinkedIn announced its Sponsored Updates ad service. In 2008, LinkedIn launched LinkedIn DirectAds as a form of sponsored advertising. LinkedIn’s Profinder is a marketplace where freelancers can (for a monthly subscription fee) bid for project proposals submitted by individuals and small businesses. The program is invite-only and features leaders from a range of industries, including Richard Branson, Narendra Modi, Arianna Huffington, Greg McKeown, Rahm Emanuel, Jamie Dimon, Martha Stewart, Deepak Chopra, Jack Welch, and Bill Gates.

LinkedIn Pages

The German Stiftung Warentest has criticized that the balance of rights between users and LinkedIn is disproportionate, restricting users’ rights excessively while granting the company far-reaching rights. The platform has struggled to deal with fake profiles and falsehoods about COVID-19 and the 2020 US presidential election. In 2017, Germany’s Federal Office for the Protection of the Constitution (BfV) published information alleging that Chinese intelligence services had created fake social media profiles on sites such as LinkedIn, using them to gather information on German politicians and government officials.

Users can obtain introductions to the connections of connections (termed second-degree connections) and connections of second-degree connections (termed third-degree connections). The court served a preliminary injunction against LinkedIn, which was then forced to allow hiQ to continue to collect public data. The letter demanded that hiQ immediately cease “scraping” data from LinkedIn’s servers, claiming violations of the CFAA (Computer Fraud and Abuse Act) and the DMCA (Digital Millennium Copyright Act). In 2013, a class action lawsuit entitled Perkins vs. LinkedIn Corp was filed against the company, accusing it of automatically sending invitations to contacts in a member’s email address book without permission.

•  Events offer a great opportunity to vegas casino contact interesting companies and like-minded people • Use the Search function to find groups that interest you • Groups offer a platform for exchanging experiences and information • Actively participating in groups will expand your personal network Create your profile and grow your network Clicking here will expand the ‘create your profile and grow your network’ section. In 2016, a Moscow court ruled that LinkedIn must be blocked in Russia for violating a data retention law which requires the user data of Russian citizens to be stored on servers within the country. Rhee, Hwang, and Tan further found that referring employees in higher hierarchical positions than the job candidates were more likely to provide referralsclarification needed and that gender homophily did not reduce the competition self-protection effect.

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94% of business-to-business marketers since 2017 use LinkedIn to distribute their content. It was launched on May 5, 2003, by Reid Hoffman and Eric Ly, receiving financing from numerous venture capital firms, including Sequoia Capital, in the years following its inception. We’re proud to highlight the people, products and partnerships strengthening communities and driving impact across Washington. Collected on behalf of the state as part of transactional sales of taxable goods and services for FYE 2025.

LinkedIn’s capabilities have been expanding so rapidly that a cottage industry of outside consultants has grown up to help users navigate the system. It can strengthen a user’s LinkedIn presence if they belong to professional groups on the site. A contrasting report suggests that a personal brand is “a public-facing persona, exhibited on LinkedIn, Twitter and other networks, that showcases expertise and fosters new connections.” Career coach Pamela Green describes a personal brand as the “emotional experience you want people to have as a result of interacting with you,” and a LinkedIn profile is an aspect of that. In January 2013, LinkedIn dropped support for LinkedIn Answers and cited a new ‘focus on development of new and more engaging ways to share and discuss professional topics across LinkedIn’ as the reason for the retirement of the feature.

LinkedIn Life

In response to the incident, LinkedIn asked its users to change their passwords. In June 2012, cryptographic hashes of approximately 6.4 million LinkedIn user passwords were stolen by Yevgeniy Nikulin and other hackers who then published the stolen hashes online. The feature that allows LinkedIn members to “endorse” each other’s skills and experience has been criticized as meaningless, since the endorsements are not necessarily accurate or given by people who have familiarity with the member’s skills. LinkedIn has published blog posts using economic graph data to research several topics on the job market, including popular destination cities of recent college graduates, areas with high concentrations of technology skills, and common career transitions. In relation to this functionality, LinkedIn has gained more users over the years in the interest of clearly monitoring users’ posts through post-performance analytics Individuals and companies can now pay a fee to have LinkedIn sponsor their content and spread it to their user base.

In a September 2019 working paper, economists Laurel Wheeler, Robert Garlick, and RTI International scholars Eric Johnson, Patrick Shaw, and Marissa Gargano ran a randomized evaluation of training job seekers in South Africa to use LinkedIn as part of job readiness programs. For example, this data can help to shape patterns of deception in resumes. In 2022, the company ranked first in a list of brands most likely to be imitated in phishing attempts. According to reporting by Le Figaro, France’s General Directorate for Internal Security and Directorate-General for External Security believe that Chinese spies have used LinkedIn to target thousands of business and government officials as potential sources of information.

Malicious behavior on LinkedIn

In September 2024, LinkedIn suspended its use of UK user data for AI model training after concerns were raised by the Information Commissioner’s Office (ICO). In June 2024, Axios reported LinkedIn was testing a new AI assistant for its paid Premium users. Additionally, LinkedIn also announced the discontinuance of its China local job apps.

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The move, according to a letter from the company’s CEO Ryan Roslansky, was made to streamline the business’s operations. In an email to all employees, CEO Ryan Roslansky said the cuts were due to effects of the global COVID-19 pandemic.In April 2021, CyberNews claimed that 500 million LinkedIn’s accounts have leaked online. The issues were faced by free and premium users and with both the desktop and mobile versions of the site. Analysts believed Microsoft saw the opportunity to integrate LinkedIn with its Office product suite to help better integrate the professional network system with its products. The goal was to join all San Francisco-based staff (1,250 as of January 2016) in one building, bringing sales and marketing employees together with the research and development team. In April 2014, LinkedIn announced that it had leased 222 Second Street, a 26-story building under construction in San Francisco’s SoMa district, to accommodate up to 2,500 of its employees, with the lease covering 10 years.

However, in some cases, it could refer to sanctioned applications featured on a user’s profile page. The “gated-access approach” (where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service’s users. In May 2017, LinkedIn sent a Cease-And-Desist letter to hiQ Labs, a Silicon Valley startup that collects data from public profiles and provides analysis of this data to its customers. In December 2025, Linkedin launched an AI job searching feature, very similar to the feature Braging, Linkedin’s main competitor, launched in earlier 2025. However, LinkedIn stated that “We have investigated an alleged set of LinkedIn data that has been posted for sale and have determined that it is actually an aggregation of data from a number of websites and companies”.

In late July 2020, LinkedIn announced it laid off 960 employees, about 6 percent of the total workforce, from the talent acquisition and global sales teams. In 2019, LinkedIn launched globally the feature Open for Business that enables freelancers to be discovered on the platform. Following the launch of the new user interface (UI), some users complained about the missing features which were there in the older version, slowness, and bugs in it. In 2016, access to LinkedIn was blocked by Russian authorities for non-compliance with the 2015 national legislation that requires social media networks to store citizens’ personal data on servers located in Russia.

LinkedIn also allows users to research companies, non-profit organizations, and governments they may be interested in working for. In October 2012, LinkedIn launched the LinkedIn Influencers program, which features global thought leaders who share their professional insights with LinkedIn’s members. With a tool that LinkedIn dubs a Profile Strength Meter, the site encourages users to offer enough information in their profile to optimize visibility by search engines. In 2014, LinkedIn retired InMaps, a feature which allowed you to visualize your professional network. In November 2010, LinkedIn allowed businesses to list products and services on company profile pages; it also permitted LinkedIn members to “recommend” products and services and write reviews. In October 2008, LinkedIn enabled an “applications platform” which allows external online services to be embedded within a member’s profile page.

The new Business Manager is a centralized platform designed to make it easier for large companies and agencies to manage people, ad accounts, and business pages. In October 2008, LinkedIn revealed plans to open its social network of 30 million professionals globally as a potential sample for business-to-business research. This change means LinkedIn is a more proactive networking site for job applicants trying to secure a career move or for salespeople wanting to generate new client leads. Before the 2017 new interface was launched, LinkedIn encouraged connections between people who’d already worked, studied, done business, or the like.

A particular emphasis is helping users with their LinkedIn profiles. Some users hire a professional photographer for their profile photo. In October 2013, LinkedIn announced a service for iPhone users called “Intro”, which inserts a thumbnail of a person’s LinkedIn profile in correspondence with that person when reading mail messages in the native iOS Mail program. For example, users can search for second-degree connections who work at a company they are interested in, and then ask a specific first-degree connection in common for an introduction. Users can find jobs, people and business opportunities recommended by someone in one’s contact network. A company spokesperson stated that LinkedIn has always allowed users to control how their data is used and has now provided UK users with an opt-out option.

LinkedIn for Sales

People connected to each of them are “second-degree connections” and persons connected to the second-degree connections are “third-degree connections.” This forms a user’s internal LinkedIn network, making the user’s profile more likely to appear in searches. In July 2011, LinkedIn launched a new feature allowing companies to include an “Apply with LinkedIn” button on job listing pages. According to Jack Meyer, the site has become the “premier digital platform” for professionals to network online.

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